Furniture and sofa factories in China, and India
Products sold by the TG worldwide
Timber trade – probably sourcing wood from TG’s own forest plantations
Design and consultancy companies
The Trayton Group, based in China and the offshore tax haven of the Isle of Man, is a family of companies mainly concerned with making and selling furniture. Associated companies are in the United States, Hong Kong and elsewhere, and there is a Trayton furniture factory in India. Set up in 1995 by Teachers Group member Simon Lichtenberg, and now a lucrative source of funds for the Teachers Group. Lichtenberg has stated in interviews that he passes at least $1m from Trayton to the TG.
Trayton’s Chinese-made sofas are most likely manufactured using timber and raw materials supplied from Tvind forestry plantations in central America, and perhaps elsewhere. The Floresta Jatoba plantation in Brazil – which, according to Danish police, was bought in the 1990s using funds illegally diverted from humanitarian funds – is known to export timber. Trayton sofas are sold in China, Europe, the United States and in TG-run stores in Africa.
In 2004-2008 Simon Lichtenberg made three attempts to close www.tvindalert.com, but in each case libel writes against this site were thrown out by the Danish courts.
The Shanghai Furniture Factory
The Trayton Group makes sofas and other furniture at a large factory in Shanghai, and also has an address in Jiaxing, and a web page here. The sofa manufacturing is carried out by a subsidiary company, Trayton Furniture, and the trading arm appears to be Simon Li Furniture. There are also design and consultancy companies.

Simon Lichtenberg with Danish ambassador Bo Bramsen, 1999
According to insiders, Trayton was started up after Teachers Group leader Amdi Petersen decided on a worldwide expansion into China in the early 1990s, and senior ‘Teacher’ Simon Lichtenberg was chosen for the task. Trayton began trading about 1995. Its relationship to the Teachers Group (or Tvind) was unknown until March 2000, when the Danish newspaper Berlingske Tidende revealed the connection:
Danish Government Supports Tvind Venture in China (Berlingske Tidende, 26th March 2000)
The Chinese Mask of Tvind (Berlingske Tidende, 26th March 2000)
This caused a major scandal at the time because the Danish government was unwittingly ploughing large sums into the Danish-run business, unaware that it was funding the Teachers Group. There were also concerns about Lichtenberg’s access to the Danish embassy, seen as a security risk. Lichtenberg remains close to Chinese government leaders, and has recently been seen in meetings with Danish politicians, so perhaps the Danish government has conveniently now forgotten the connection.
Initially Lichtenberg denied any links to the Teachers Group, but in interviews in 2004 and 2006 he admitted giving $1.1m a year (a third of Trayton’s profits) to the Teachers Group. However he has denied this makes Trayton a ‘Tvind company’.
Simon Lichtenberg Admits Chinese Trayton Makes Money for TG (Morgenavisen Jyllands-Posten, Sept 2004)
Affiliated companies that Trayton supplies include BoConcept, Sofapop, Kvadrat and Georg Jensen.
Trayton in the United States
Trayton America, Inc. ‘USA. Dealers in imported furniture made in China.’ Incorporated in the State of Georgia May 2004, with Simon Lichtenberg as named officer. and in North Carolina in June 2006, with Simon Bisbo president and Simon Lichtenberg chairman. US corporate office is listed as 101 S. Main Street, Suite 100, High Point, North Carolina 27260. Both officers list their addresses as 1999 Lianyou Road, Shanghai 201107 P.R. China.
Trayton in Africa
The Teachers Group is now selling its own Chinese-made furniture and other goods in Mozambique through two stores in Maputo, ‘Sofa City‘ and ‘Office City‘, according to an informant. The sofas and furniture for sale are made by Trayton and Sofa City is believed to be a part of Teachers Group company CATLINK (China-Africa Trade Link), a TG import-export company registered in China.
Trayton in India
There is also a Trayton furniture factory in Chennai, India. The address found on the Internet is Trayton Furniture India Pvt Ltd, 345/282, Old Mahabalipuram Road, Sholinganallur, Chennai, 600119, Tamil Nadu. If this factory is also part of the Teachers Group commercial empire, it has probably existed since around 2002 when Tvind Alert was informed about negotiations for an Indian factory held by Simon Lichtenberg and Simon Bisbo. More information please.
THE TIMBER TRADE
Several Trayton companies – we have records of Trayton Timbers Ltd, Trayton Sourcing (Hong Kong) and Trayton Timber (Mauritius) Ltd – appear to be related to the timber trade and probably refer to timber imports to China for furniture manufacture. We believe it is likely Trayton is sourcing raw materials from the TG’s own extensive forest landholdings and plantations in Brazil, Borneo, Belize and possibly Mauritius or India.
One of the biggest Teachers group forestry plantations is at the Fazenda Jatoba ranch in Brazil which was bought, according to police, in 1994 using money transferred through front companies from Tvind charities and the Humanitarian Foundation. This was the scandal at the centre of the fraud case against Amdi Petersen and other Teachers Group leaders in 2002-6, and remains the reason why police are still searching for them.
The Teachers Group is also associated with a Malaysian timber company, McCorry and Co, run by Teachers Group member Jonas Israel. The Teachers Group also recently branched into forestry in Siberia, Russia, but its operation there Taiga Industries was shut down in around 2006 by the Russian police and security services amid accusations of fraud.
WHO RUNS TRAYTON?
The Trayton Group directors
Simon Lichtenberg (CEO and managing director) - a rare ‘Teachers Group child’, educated from the age of seven entirely within the Teachers Group, who has remained a loyal member into adulthood. Lichtenberg is now (2010) aged around 42 His parents joined the TG in around 1973 and Lichtenberg was placed in a special Tvind ‘children’s school’ and various private Tvind schools in Denmark and Africa. A sister, Marie Lichtenberg, is also in the TG and is prominent in the US operations.
Lichtenberg went on to progress inside the TG, working for the organisation in Europe, Africa and Asia. Information given to Tvind Alert suggests that by the early 1990s he was one of a number of top-ranking TG members gathered together by Amdi Petersen in Miami and despatched around the world as part of a plan to expand Tvind’s business empire. Lichtenberg was tasked with growing the Chinese market. The Trayton Group is the result. He is now widely tipped as an eventual successor as the head of the Tvind Empire on the retirement of the present guru Mogens Amdi Petersen.
Niels Peter Holst (non executive director) – a maths expert and one of the business brains behind the Teachers Group. Holst has with good reason been described by insiders as ‘Tvind’s chief book-keeper’. Among other appointments within the TG, he is currently an officer of a Swiss-based trust called Humana and PlanetAid Finance SA. In the 1990s, his special responsibilities appear to have included creating hidden financial pathways between Africa and bank accounts in Europe: a private memo he wrote for TG bosses in 1995 suggests a method of secretly moving money between Humana Holland and Angola and back again while avoid financial scrutiny and tax, and according to former volunteer Britta Junge (in interviews with Danish TV in 2000) it was Holst who took charge of hundreds of thousands of dollars in cash she was ordered to smuggle back from Angola to Denmark. Holst is mentioned by name in the 2001 Danish police report.
Mikkala Gottlob (non-executive director) – a Tvind Teacher of more than 30 years standing, described as a sociologist and ‘educational advisor’ on the Trayton website. Since 2002, Gottlob has been engaged in the clothes trade – presumably for the Teachers Group – in Russia. Previously Gottlob was closely involved with the Teachers Group in Britain and was director and company secretary of Humana UK at the time it was investigated and closed down by the British Charity Commission in 1998.
Trayton Holdings (Isle of Man) directors
Trayton Holdings is an offshore company set up in tax haven Isle of Man in 1995. Simon Lichtenberg, Neils Peter Holst and Kirsten Fuglsbjerg are all named as trustees.
Kirsten Fuglsbjerg (also known as Christie Pipps) (director of Trayton Holdings) – a senior Teachers Group member with legal training, who was a co-founder of the Faelleseje trust at the heart of the Tvind financial system in 1977. In 1994, she was the main signatory in the Teachers Group’s $9m purchase of Fazenda Jatoba ranch in Brazil, which led to Danish police investigations and in 2002-2006 Fuglsberg was one of six senior Teachers Group leaders put on trial for fraud in Denmark in 2002-6. There are few Teachers group financial enterprises in which she does not seem to have been involved. Fuglsberg fled fromEurope in 2006, and remains ‘wanted’ by Danish police. She is believed to be in Mexico or Brazil. She changed her name to Christie Pipps for unknown reasons in 1992.
Other individuals in China
Kim Hansen (Teachers Group computer and IT expert), Michael Hermann (involved in US companies and now fundraising in China), Simon Bisbo.
ALL KNOWN TRAYTON COMPANIES
Here is a list of Trayton companies we have found:
Shanghai Trayton Furniture Co Ltd – furniture
Shanghai Trayton Trading Co (China) – imports of Danish-made furniture under franchise to Bo Concept
Simon Li Furniture (China and USA)
Trayton America Inc (USA) – furniture
Trayton Consulting (China) – consultancy.
Trayton Furniture India Pvt (Chennai, India)
Trayton Furniture (Jiaxing) Co Ltd (China)
TRAYTON HOLDINGS LTD (Isle of Man) – offshore holding company
Trayton Hothouse (Shanghai) Trading Co Ltd (China) – trade
Trayton Sourcing / Trayton (Hong Kong) Ltd (Hong Kong)
Trayton Systems (China) – computers
Trayton Timber Co Ltd (China) – timber trade
Trayton Timber Ltds (Mauritius)
Trayton Timbers Ltd
Trayton Trading Ltd (China) – consultancy
Trayton Systems and “s’Cool Tool”
s’Cool Tool was a computer pre-loaded with the unique Teachers Group’s so-called ‘educational system’ DmM, that was produced by Trayton in around 2001-2. A Trayton subsidiary, Trayton Systems, manufactured the computers in red and white, branded with the s’Cool Tool name, apparently for the Chinese or developing world market. The pre-loaded software was Tvind’s own-brand ‘Definition of the Modern Method’, the programme still used in some TG colleges, together with another entity, ‘sdbV’ (Schools Digital Books).

The s’Cool Tool project was almost certainly masterminded by senior Teachers Group member Kim Hansen. The project does not seem to have lasted long.
Simon Lichtenberg and ‘Tvind Alert’
Starting in May 2004, Simon Lichtenberg has made several attempts to take legal action against Tvind Alert. In 2004 he demanded that all references to himself and Trayton were deleted from the site – we refused, and hosting of www.tvindalert.com was moved from UK to Denmark, to take advantage of freedom of expression laws. Lichtenberg and Teachers Group member Jonas Israel (of McCorry and Co) went on to launch legal actions in Denmark.
In subsequent hearings and appeals, the Danish courts consistently ruled that neither Lichtenberg nor Israel had any grounds for legal action and dismissed their case. The actions were defended by TDC, one of Denmark’s biggest telecommunications providers and Tvind Alert’s hosting company. In a final verdict, in January 2008, the Danish Østre Landsret court confirmed an earlier ruling by a Copenhagen court in favour of Tvind Alert’s right to publish.
The legal action was the more surprising since Tvind Alert has never done more than to summarise, repeat and place in context material already published in the Danish language press, including interviews given by Lichtenberg himself. Our conclusion is that Tvind Alert’s high ranking on Google was hitting his business in China and elsewhere.
Google censors www.tvindalert.com in China
At the request of Simon Lichtenberg, the Google search engine has blanked out pages critical of the Trayton Group from its Internet search results, including parts of Tvind Alert. Certain pages on the Internet about Trayton – like this one, perhaps – are not found when web surfers in China (and sometimes elsewhere) search ‘Trayton’ or ‘Lichtenberg’.
Even outside China, surfers are not being given the full results when they run a Google search on Trayton. For a demonstration, search ‘Trayton Simon Lichtenberg’. At the bottom of the page is a message: In response to a legal request submitted to Google, we have removed 5 result(s) from this page. If you wish, you may read more about the request at ChillingEffects.org.
In China, most of the censored pages appear to be English translations of the Berlingske Tidende article of 26th March 2006, carried on www.tvindalert.com.
Last revised 1st July 2010
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